WELLCOMEMAT SELECTED 2007 INMAN NEWS INNOVATOR AWARDS FINALIST FOR MOST INNOVATIVE WEB SERVICE
Executives to Speak at Real Estate Connect San Francisco August 1 - 3

San Francisco, CA, Aug 1, 2007 - /FLIERWIRE/-- WellcomeMat, the leader in real estate video, announced today that it has been selected as a finalist for the 2007 Inman News Innovator Awards. Since the launch of the Inman News Innovator Awards in 1997, Inman News has recognized companies who have demonstrated extraordinary levels of innovation through the use of technology or the Internet that enhance the real estate transaction for consumers, positively impact the real estate industry and redefine key business models within the market. This year, finalists have been selected in five distinct categories. WellcomeMat is one of nine industry leaders selected as finalists in the Most Innovative Web Services category. Other finalists include, Cyberhomes, the Federal Trade Commission's Competition in Real Estate Web resource, the Houston Association of Realtors' HAR.com, the Dept. of Housing and Urban Development's Neighborhood Network, Point2 Technologies' National Listing Service, Trulia Voices, vFlyer, and Zillow's Q&A features. Winners will be announced at Real Estate Connect Conference in San Francisco August 1 - 3.

"Real estate consumers have an unsatisfied need for value above and beyond listing information. The companies to watch are those filling these critical gaps online," said Christian Sterner, co-founder of WellcomeMat. "We are excited to be announced alongside the industry's front runners in the effort to provide a new level of content to the consumer. In the end, we strongly believe that video is the new presentation standard for real estate online, providing all the information that a buyer needs to take action. The stars of the real estate industry are already proving video to be the competitive advantage that it is."

WellcomeMat provides an innovative service that makes creating online video tours easy for consumers. Real Estate agents, owners and sellers can shoot a three to five minute video clip and upload it immediately to their listing. They can also send video in any format to WellcomeMat for upload. All customers have access to WellcomeMat's easy-to-use online editing platform. Sellers can post one video tour or create a complete channel of properties that are for sale. Video's can be viewed on WellcomeMat or linked to a website. Interactive maps on the WellcomeMat site allow buyers to quickly and easily identify properties within their search area.

WellcomeMat also delivers a national Videographer Directory that enable sellers to connect with a professional, in their local area, that can design, shoot and edit their property footage. More than 700 professionals are currently members of the WellcomeMat Videographer Directory.

At Inman Real Estate Connect in San Francisco, WellcomeMat executive Christian Sterner will be speaking on the "Video and Your Business: Your Personal Video Profile, Your Houses & Your Company" panel.

About WellcomeMat
WellcomeMat is the leading provider of online real estate video. WellcomeMat enables any real estate professional or homeowner to include professionally produced home video tours in their efforts to market and sell properties. The WellcomeMat service provides a national Videographer Directory with access to production specialists from across the country. Members of WellcomeMat can also upload their own 3-5 minute video tours. WellcomeMat's patent pending editing tools deliver the best picture quality and interactive tour experience on the Web and videos can be linked into any website. Founded in 2005 by experts in online video, real estate and content distribution, WellcomeMat currently hosts more than 3,000 interactive video tours of available properties nationwide. Today, WellcomeMat powers video for top real estate sites such as ForSaleByOwner.com and InmanTV. For more information visit www.wellcomemat.com