Remastered Condominium Sales Kick-Off At 25 Broad Street

Swig Equities Launches The Exchange at 25 Broad Street
With Art Gallery-Like Fete in Landmark Downtown Manhattan Building

To launch condominium sales at The Exchange at 25 Broad Street, Kent M. Swig, President of Swig Equities LLC, hosted an art gallery-type opening event in the property's grand 19th century marble lobby.

New York, NY, Feb 16, 2007 - /FLIERWIRE/-- To launch condominium sales at The Exchange at 25 Broad Street, Kent M. Swig, President of Swig Equities LLC, hosted an art gallery-type opening event in the property's grand 19th century marble lobby. With its ornate 18-foot coffered ceilings and terrazzo floors with pilastered walls and sweeping staircases, the Grand Lobby instantly evokes the elegance of Downtown Manhattan's Golden Age. The grand opening was curated by Liz Swig, Director of Design for Swig Equities LLC, in conjunction with Matthew David Events.

"It was exciting to play with the grandeur and elegance of the building, along with the newness of lighting and video," explained Liz Swig. "The opening basically mirrors the concept of 25 Broad Street, a successful merger of the new and
the old."

To execute her vision, Liz Swig partnered with Matthew David Events, New York's leading full-service event design and production firm. The hallway of the lobby featured color-changing kinetic lights that slowly changed from amber to purple to lime green throughout the evening, foreshadowing the future of the entrance. In place of stationary renderings, video was projected onto a large, custom screen. The fa?ade of the building was washed in Swig Equities' signature purple.

The largest and most valuable office building in America at the time of its completion in 1902, the property's 346 residential units are in the process of being remastered by Swig Equities into the finest condominium apartments available Downtown, blending modern design and technology with traditional craftsmanship and the richest materials. The result: unparalleled elegance with catered services and amenities to meet the exacting needs of today's homeowners.

Top brokers from leading brokerage firms such as Brown Harris Stevens, Halstead Property,Prudential Douglas Elliman and Corcoran attended the event.

About The Exchange at 25 Broad Street

Located in the heart of Downtown Manhattan's Financial District across the street from the New York Stock Exchange, the 21-story, 565,000 square foot Italian Renaissance Revival building was designed by architects Clinton & Russell and completed in 1902. Then known as The Broad Exchange Building, it was the largest and most valuable office building in America. Instantly recognized as one of the most desirable addresses for Wall Street's brokers and bankers, 25 Broad Street served as headquarters for Paine, Webber and Company for nearly 70 years.

Later, in 1997, the property was named The Exchange at 25 Broad and converted from commercial use to a residential property with 346 one-, two- and three-bedroom rental units. It was placed on the Federal National Register of Landmarks in March 1998 and designated a landmark by the New York City Landmarks Commission in June 2000.

For the discerning professionals and families of Downtown, 25 Broad Street offers an unrivaled packaged of amenities, including a supremely equipped health club and day spa; private residents' lounge and dining room with full catering kitchen; private screening room; on-site laundry/valet; tea room; viewing garden; children's playroom and business resource center.

25 Broad Street includes approximately 21,400 square feet of retail and commercial space, along with approximately 6,800 square feet of office space.

Occupancy is scheduled for May 2007. Interested parties can take a virtual tour of the property at 25broad.com or contact Swig Equities' Christina Sloan at (212) 396-8100 or christina@25broad.com.

About Swig Equities LLC
Swig Equities, LLC is a real estate development, investment and management firm based in New York City with offices in San Francisco. The firm is an active purchaser and developer of prime residential and commercial buildings as well as operating companies and securities. Over the past few years, Swig Equities has purchased and/or is in the process of developing in excess of $3.0 billion of properties, which includes the purchase and renovations of the following properties: 110 William Street, a 32-story, 900,000 square foot commercial office building; 90 Broad Street, a 25-story, 400,000 square foot office building; 80 Broad Street, a 36-story, 400,000 square foot office building; historic 48 Wall Street, a 34-story, 324,000 square foot office building; 44 Wall Street, a 350,000 square foot office building; 5 Hanover Square, a 320,000 square foot office building; 770 Lexington Avenue, a 20-story, 155,000 square foot commercial office building in Midtown Manhattan; and 450 Sansome Street, a 140,000 square foot office building in downtown San Francisco.

In addition, Swig Equities residential projects include Sheffield57, a 900,000 square foot mixed-use building comprising over 600 residential condominium units, 109,000 square feet of office space and a 372 car parking garage; 25 Broad Street, a 565,000 square foot residential landmark building comprising 346 residential units; 201 West 92nd Street, a 134 unit residential building; and the purchase of 112 residential units within Gracie Townhouse, located at 401 East 89th Street; among others.

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